Author: Debbie
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The Real Cost of Expertise – Why Sector Specialists Outperform Generalists
When you’re looking for a new marketing communications / PR agency, one question often crops up: Do you hire a sector specialist who lives and breathes your industry, or a generalist who works across many? On the surface, PR principles apply across the board. But in technical or B2B sectors – like construction, engineering, or…
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Representing Women and Wellbeing in Construction at London Build Expo 2025
We’re proud to announce that Jooce’s MD, Debbie Darling, has been invited to join the London Build Expo 2025 Ambassador Programme, representing two important causes in the industry: Women in Construction and Mental Health in Construction. Now in its 10th year, London Build Expo is the UK’s leading construction and built environment event, bringing together…
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Why LinkedIn Should Be a Key Part of Your Marketing Strategy
In industries as grounded and practical as construction and engineering, it’s easy to overlook the value of social media, especially platforms often associated with corporate professionals or job hunters. But if you’re not using LinkedIn as part of your marketing strategy, you’re missing out on a powerful tool that can elevate your company’s visibility, credibility…
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18 Years of Jooce: No Plan B, Just Keep Going
When I started Jooce 18 years ago, I didn’t have a single client. No investors. No safety net. No savings. Just a part-time job to cover the bills and the added pressure of being a single parent – but I had a gut feeling I could make it work. I didn’t have a Plan B…
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From Visibility to Profitability: How Smart PR Delivers ROI
Making money is a fundamental goal of any business – and rightly so. In this context, Public Relations shouldn’t be seen as just a support function but as a strategic tool that can drive real commercial results. When executed effectively, PR has the power to elevate brand visibility, influence decision-making, and open doors to new…
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Why Webinars Should Be a Key Part of Your Marketing Strategy
In a world where digital engagement is more important than ever, webinars have evolved from academic tools into essential business assets. Whether you’re hosting a training session, or technical talk, webinars offer a powerful platform for both sharing knowledge and driving marketing goals. At their core, webinars are live or pre-recorded online sessions – ranging…
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Overview of the transport commitments from Spending Review announcement, (11th June 2025) as part of the UK Government’s 2025 Budget
Today’s spending review delivered a bold statement of intent on transport, with the UK Government unveiling a significant uplift in infrastructure spending aimed at boosting connectivity, driving regional growth, and levelling up areas outside London. With over £15 billion committed to new and expanded local transport networks across major city regions, the plans mark one…
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The Marketing Powerhouse You Might Be Overlooking: Why Your Business Needs a Newsletter
In a world dominated by social media algorithms, digital noise, and fleeting attention spans, one classic marketing tool continues to outperform many of its flashier counterparts: the humble newsletter. Far from being outdated, newsletters have evolved into powerful assets for brands that want to nurture customer relationships, build trust, and drive consistent engagement. Our latest…
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Stay Ahead in Geotechnics with The Jooce Drop – Your Weekly Industry Insights
Geotechnical folks, this one’s for you…Looking for a smarter way to stay informed without falling down the rabbit hole of endless websites and industry intelligence? Introducing The Jooce Drop – a bite-sized, no-fluff LinkedIn newsletter, authored by our Managing Director, Debbie Darling, delivering practical weekly updates straight from the heart of the geotechnical world. Whether…
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The Power of Case Studies: Showcasing Expertise and Building Trust in the Construction Sector
In the competitive world of construction, where reputation and reliability are paramount, businesses must find effective ways to showcase their expertise, demonstrate the range of services they provide, and highlight their successful projects. One of the most powerful tools for achieving this is the case study. Why Case Studies Matter 1. Demonstrating Experience and Expertise…
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Jooce Marketing & PR Ltd Scoops TWO Awards in the SME UK Enterprise Awards 2025
We are thrilled to announce that Jooce Marketing & PR Ltd has been awarded the titles of Most Trusted Construction Marketing Agency 2025 for the second consecutive year and Excellence Award in Strategic Marketing & Planning 2025 in the prestigious UK Enterprise Awards. These recognitions are testament to our commitment to delivering exceptional marketing strategies…
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Breaking the Mold: My Journey Toward Empowerment and Feminism
I’m currently seeing the prompt on LinkedIn asking, ‘Who is a woman who has inspired your career?’ and it makes me think that I wish I had a woman who had truly inspired my professional journey. In many ways, my career is one of firsts, not only in professional accomplishments but also in breaking personal…