… You have a great project or story to tell and then you spoil it all by matching it with a poor snapshot picture taken hastily on your mobile phone! Today we’re all sold the ability to be a great photographer with every phone boasting, one, two, even three or more lenses, low light capabilities and more filters than Costa Coffee. Reality though is that the...
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In today’s socially obsessed media-oriented world within which we do business, never has it been so important to give your business a face. The reason is simple, people relate to people, not companies and by putting a face to your organisation is a great means of personalising your business and saying there is someone there who not only cares and values your...
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Go on, admit it, how many times have you looked at your marketing strategy and evaluated the work you do against it? So many organisations have a marketing strategy and sometimes it’s beautifully produced with lots of graphs and diagrams and even – we’ve seen – a glossy cover. However, beyond its usefulness as a coffee table decoration, it is rarely referenced...
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Have you ever taken a long, hard look at your business – and I don’t mean examine it from a “business” or “financial” perspective, but actually look at your business as your customers see it? Do your customers struggle to park, is reception – if you have one – easy to navigate, do you greet all potential and existing customer with a smile, is your...
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“Making Money” – why do we view the phrase as a bit dirty? Maybe it’s down to historic social etiquette, which makes us reluctant to discuss it and to monetise anything we do, positioning cash made as more accident than by design. Public Relations often gets a bad press and for much the same reason; we know it is all around us influencing our decisions,...
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It surprises me how few companies use case studies effectively. Case studies should be one of the most important tools in your marketing kit, primarily because they help make a product or service more realistic, whilst also presenting them in the context of a real-world environment. They are also that all important third-party endorsement, which goes beyond you...
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Awards – ‘they’re a waste of time’, ‘fixed’, ‘self-indulgent’, ‘what’s the point’ and ‘they’re just an excuse to flog a few tables and get drunk’ – these are all the comments I have heard over the years about the many industry awards out there, but whilst they probably get more than their fair share of criticism in the marketing mix, are they really that bad? No...
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It was great to see so many women in attendance at the Ground Engineering Awards 2019. In fact, a record number of guests was matched with a record number of women attending, and I was proud to play my part by presenting the Community Engagement Award. The Community Engagement Award is a new category for projects with a strong geotechnical focus that has gone beyond...
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It is surprising just how many companies view marketing and sales as pretty much the same thing. And I suppose at first glance they are – I mean, marketing and sales are functions both aimed at increasing revenue and their synergistic relationship means it is easy to miss the difference between the two. However, it is often this synergy that brings the two into...
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With so much of the world’s attention focussed on Social Media – it is all too easy to forget that other channels of communication exist, and some of these may actually be more beneficial to your business and its products and services. So many clients approach Jooce asking how we can help them with their ‘Marketing’ only to reveal they really mean help them with...
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Branding & logo – well they’re the same thing, aren’t they? No! Though we could write pages and pages on the topic, in short blog speak, ‘branding’ is the personality of your business or organisation and encompasses the services it provides. It is the way you want your company viewed and how your target market – your customers – view you. It is the character,...
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Jooce Marketing & PR services are now proud to have started the process to become a STEM Ambassador. STEM Ambassadors are volunteers from a wide range of science, technology, engineering and mathematics (STEM) related jobs and disciplines across the UK. They offer their time and enthusiasm to help bring STEM subjects to life and demonstrate the value of them in...
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Sector specialist or not – it’s often a dilemma faced by clients on the lookout for a new PR agency – do you develop your expertise and become the ‘industry expert’ or a generalist with a spread of clients across many sectors? Truth is, whilst the principals and applications of PR are the same, for the more technical or B2B sectors, like construction,...
Read MoreJooce Marketing & PR is delighted to be a member of the Ocean Protection Project – Big Blue Ocean Cleanup. The Big Blue Ocean Cleanup is committed to driving positive change towards clean oceans that support all marine wildlife and sustainable living. Its aim is to stop rubbish from entering the oceans. Big Blue Ocean Cleanup works to prevent and clean...
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We can all copywrite yes? But can we write copy that gets read and more importantly, gets your message across? In today’s fast-paced communications environment, with its multi-channel media outlets, you need to communicate effectively with your intended target audience and that often means getting the help and advice from someone who has the time-served...
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Events, conferences and exhibitions are a bit like Marmite – you either love them or hate them! Some swear by their value whilst others see them little more than over-priced ‘jollies’, or in the case of conferences, tell you what you know already and charge you for the privilege, but is this true? Of course, there are always good and bad events, but assuming a good...
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Good Public Relations (PR), that contributes to real bottom-line gains starts with being a good client. It’s easy to decide that you need PR, and you may make many an agency jump through several virtual hoops as your shortlist endeavours to guess your requirements, before settling on one that chimes with your ideas and vision and you appoint them. Job done eh? No –...
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Never underestimate the power of the third-party endorsement! Used correctly, and with the hard sell avoided, it can be more persuasive than almost every other form of marketing. The most common form is the simple case study – highlighting how a company, person or organisation has benefited from your product or service. It often takes a ‘problem – solution’ approach...
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In these days of Twitter, Facebook and other social media outlets it would be all too easy to dismiss the role of tradition print-based media as a tool in your marketing mix. However, stick your head through the door of any good-sized newsagents and you’ll see wall-to-wall magazines on pretty much every topic imaginable. Look into the business-to-business, trade and...
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In today’s fast-paced social media world, with pretty much everything at your fingertips online you could be forgiven for thinking the newsletter is dead, but you couldn’t be more wrong! Newsletters are still an extremely valuable marketing tool, as they provide that less than scatter-gun approach that helps businesses to maintain contact with its customers and...
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Social Media – like it or loath it – is here to stay and managed correctly it can truly engage with your customer and impact your bottom line! However, whilst most of us know our way around the various platforms, to get the best out of each requires strategy, experience and content and this can only be provided by a specialist social media company such as...
Read MoreA Louder Voice and Lobbying Success The Federation of Piling Specialists (FPS) was formed in 1964, and during its 50+ years it has provided all the functions normally associated with a trade association, namely, setting standards for the piling and geotechnical sector, facilitating communication between Members, providing information to both Members and the wider...
Read MoreThe British Drilling Association (BDA) is a trade association formed in 1976. It represents all aspects of the drilling sector, as well as striving to meet the needs, activities and ambitions of its membership. Although its remit is wide, its core aims are to improve efficiency, health & safety awareness and standards in the industry, promote and support...
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Jooce is often asked, why use a PR Agency – isn’t it better value to recruit or expand the role of someone already working in the marketing function? Whilst it is true that you can recruit or redeploy someone internally to look at the issue, this is rarely the best option. PR agencies bring the knowledge and depth of experience of dealing with many clients often...
Read MoreIn response to increasing demand, Jooce has launched a programme of Social Media Masterclasses – specifically covering LinkedIn; Twitter; Instagram and Facebook (business to business / business to consumer). Delivered by experts in the management and use of social media platforms, the Masterclasses are aimed at beginners to the world of social media. Each...
Read MoreLinkedIn is without question the leading business networking site, used to raise the profile of individuals and companies. The site is purely for business related activities and in no way should be treated like Facebook. The basic principal is you sign up (or your business creates a page) and request to ‘connect’ to people/businesses and/or follow them. Once...
Read MoreJooce Marketing & PR Ltd is proud to support the 2018 Manchester & Cheshire Dogs’ Home ‘Bond Evening’, which is being held on Friday, 30th March 2018, at Statham Lodge, Lymm, Cheshire. The event offers an evening of sophistication and glamour, with a sumptuous three-course meal, casino and DJ. Manchester & District Home for Lost Dogs...
Read MoreGetting more women into construction isn’t easy; the job has a very male profile, has lingering perceptions of being a bit sexist and let’s face it, isn’t seen as the most glamorous of careers when stacked against the many other options out there. The ‘look’ isn’t up to much either, with most Personal Protective (PPE) clothing for women all seemingly cut to a man’s...
Read MoreFor those who aren’t sure exactly what it is, Twitter is a social media site/tool which is used to raise the profile of your business/brand and engage with the industry; clients; followers; prospects. It’s an online world of networking/connectivity where you find out what’s going on in ‘real time’ – you can speak with people who follow you in ‘real time’. ...
Read MoreWhat is LinkedIn? Well, unless you live in a cave; have zero access to a computer and/or have zero interest in business to business (B2B) networking tools, then you’ll already know what LinkedIn is, but allow me to explain it in a clear and concise way. LinkedIn is a professional networking site, which is essentially social – hence is classed as a...
Read MoreI’m often asked by clients and prospective clients “why should we issue press releases”? If I had a pound for every response, I’d be lying on a beach somewhere hot right now, but alas no, instead I’m writing a quick blog ‘Top 5 Reasons to Write a Press Release’ – and not just write it, issue it to the media and...
Read MoreFollowing several successful social media management account wins, Jooce Marketing & PR, one of the UK’s leading niche construction sector marketing companies, has appointed Amanda Barron as its Head of Social Media Management. The new Division, which will be headed Amanda Barron, will provide specialist social media marketing management and support to...
Read MoreFollowing a number of successful account wins, Jooce Marketing & PR, one of the North West’s leading niche B2B marketing companies, has launched a dedicated Construction Division. Jooce’s Construction Division, which will be headed by Director Debbie Darling, will provide specialist marketing support including Business Development; Brand Development and...
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