Never underestimate the power of the third-party endorsement! Used correctly, and with the hard sell avoided, it can be more persuasive than almost every other form of marketing. The most common form is the simple case study – highlighting how a company, person or organisation has benefited from your product or service. It often takes a ‘problem – solution’ approach...
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In these days of Twitter, Facebook and other social media outlets it would be all too easy to dismiss the role of tradition print-based media as a tool in your marketing mix. However, stick your head through the door of any good-sized newsagents and you’ll see wall-to-wall magazines on pretty much every topic imaginable. Look into the business-to-business, trade and...
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In today’s fast-paced social media world, with pretty much everything at your fingertips online you could be forgiven for thinking the newsletter is dead, but you couldn’t be more wrong! Newsletters are still an extremely valuable marketing tool, as they provide that less than scatter-gun approach that helps businesses to maintain contact with its customers and...
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Social Media – like it or loath it – is here to stay and managed correctly it can truly engage with your customer and impact your bottom line! However, whilst most of us know our way around the various platforms, to get the best out of each requires strategy, experience and content and this can only be provided by a specialist social media company such as...
Read MoreA Louder Voice and Lobbying Success The Federation of Piling Specialists (FPS) was formed in 1964, and during its 50+ years it has provided all the functions normally associated with a trade association, namely, setting standards for the piling and geotechnical sector, facilitating communication between Members, providing information to both Members and the wider...
Read MoreThe British Drilling Association (BDA) is a trade association formed in 1976. It represents all aspects of the drilling sector, as well as striving to meet the needs, activities and ambitions of its membership. Although its remit is wide, its core aims are to improve efficiency, health & safety awareness and standards in the industry, promote and support...
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Jooce is often asked, why use a PR Agency – isn’t it better value to recruit or expand the role of someone already working in the marketing function? Whilst it is true that you can recruit or redeploy someone internally to look at the issue, this is rarely the best option. PR agencies bring the knowledge and depth of experience of dealing with many clients often...
Read MoreIn response to increasing demand, Jooce has launched a programme of Social Media Masterclasses – specifically covering LinkedIn; Twitter; Instagram and Facebook (business to business / business to consumer). Delivered by experts in the management and use of social media platforms, the Masterclasses are aimed at beginners to the world of social media. Each...
Read MoreLinkedIn is without question the leading business networking site, used to raise the profile of individuals and companies. The site is purely for business related activities and in no way should be treated like Facebook. The basic principal is you sign up (or your business creates a page) and request to ‘connect’ to people/businesses and/or follow them. Once...
Read MoreJooce Marketing & PR Ltd is proud to support the 2018 Manchester & Cheshire Dogs’ Home ‘Bond Evening’, which is being held on Friday, 30th March 2018, at Statham Lodge, Lymm, Cheshire. The event offers an evening of sophistication and glamour, with a sumptuous three-course meal, casino and DJ. Manchester & District Home for Lost Dogs...
Read MoreGetting more women into construction isn’t easy; the job has a very male profile, has lingering perceptions of being a bit sexist and let’s face it, isn’t seen as the most glamorous of careers when stacked against the many other options out there. The ‘look’ isn’t up to much either, with most Personal Protective (PPE) clothing for women all seemingly cut to a man’s...
Read MoreFor those who aren’t sure exactly what it is, Twitter is a social media site/tool which is used to raise the profile of your business/brand and engage with the industry; clients; followers; prospects. It’s an online world of networking/connectivity where you find out what’s going on in ‘real time’ – you can speak with people who follow you in ‘real time’. ...
Read MoreWhat is LinkedIn? Well, unless you live in a cave; have zero access to a computer and/or have zero interest in business to business (B2B) networking tools, then you’ll already know what LinkedIn is, but allow me to explain it in a clear and concise way. LinkedIn is a professional networking site, which is essentially social – hence is classed as a...
Read MoreI’m often asked by clients and prospective clients “why should we issue press releases”? If I had a pound for every response, I’d be lying on a beach somewhere hot right now, but alas no, instead I’m writing a quick blog ‘Top 5 Reasons to Write a Press Release’ – and not just write it, issue it to the media and...
Read MoreFollowing several successful social media management account wins, Jooce Marketing & PR, one of the UK’s leading niche construction sector marketing companies, has appointed Amanda Barron as its Head of Social Media Management. The new Division, which will be headed Amanda Barron, will provide specialist social media marketing management and support to...
Read MoreFollowing a number of successful account wins, Jooce Marketing & PR, one of the North West’s leading niche B2B marketing companies, has launched a dedicated Construction Division. Jooce’s Construction Division, which will be headed by Director Debbie Darling, will provide specialist marketing support including Business Development; Brand Development and...
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