Posts by debbie

Can you monetise PR?

Can you monetise PR?

By on Sep 11, 2019 in Blog | 0 comments

“Making Money” – why do we view the phrase as a bit dirty? Maybe it’s down to historic social etiquette, which makes us reluctant to discuss it and to monetise anything we do, positioning cash made as more accident than by design. Public Relations often gets a bad press and for much the same reason; we know it is all around us influencing our decisions,...

Read More
On the Case

On the Case

By on Aug 22, 2019 in Blog | 0 comments

It surprises me how few companies use case studies effectively. Case studies should be one of the most important tools in your marketing kit, primarily because they help make a product or service more realistic, whilst also presenting them in the context of a real-world environment. They are also that all important third-party endorsement, which goes beyond you...

Read More
Awards – Self Indulgent or Opportunity Knocking?

Awards – Self Indulgent or Opportunity Knocking?

By on Jul 12, 2019 in Blog | 0 comments

Awards – ‘they’re a waste of time’, ‘fixed’, ‘self-indulgent’, ‘what’s the point’ and ‘they’re just an excuse to flog a few tables and get drunk’ – these are all the comments I have heard over the years about the many industry awards out there, but whilst they probably get more than their fair share of criticism in the marketing mix, are they really that bad? No...

Read More
Here’s to Women in Construction!

Here’s to Women in Construction!

By on Jun 24, 2019 in Blog | 0 comments

It was great to see so many women in attendance at the Ground Engineering Awards 2019. In fact, a record number of guests was matched with a record number of women attending, and I was proud to play my part by presenting the Community Engagement Award. The Community Engagement Award is a new category for projects with a strong geotechnical focus that has gone beyond...

Read More
Marketing and Sales – Same Thing?

Marketing and Sales – Same Thing?

By on May 9, 2019 in Blog | 0 comments

It is surprising just how many companies view marketing and sales as pretty much the same thing. And I suppose at first glance they are – I mean, marketing and sales are functions both aimed at increasing revenue and their synergistic relationship means it is easy to miss the difference between the two. However, it is often this synergy that brings the two into...

Read More