Sector specialist or not – is often a dilemma faced by clients on the lookout for a new PR agency – do you go for the ‘industry expert’ or a generalist with a spread of clients across many sectors? Truth is, whilst the principals and applications of PR are the same, for the more technical or B2B sectors, like construction, the time-served knowledge and skill...
Read MoreJooce Marketing & PR is delighted to be a member of the Ocean Protection Project – Big Blue Ocean Cleanup. The Big Blue Ocean Cleanup is committed to driving positive change towards clean oceans that support all marine wildlife and sustainable living. Its aim is to stop rubbish entering the oceans. Big Blue Ocean Cleanup works to prevent and clean ocean...
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We can all copywriter yes? But can we write copy that gets read and more importantly, gets your message across? In today’s fast-paced communications environment, with its multi-channel media outlets, you need to communicate effectively with your intended target audience and that often means getting the help and advice from someone who has the time-served...
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Events, conferences and exhibitions are a bit like Marmite – you either love them or hate them! Some swear by their value whilst others see them little more than over-priced ‘jollies’, or in the case of conferences, tell you what you know already and charge you for the privilege, but is this true? Of course, there are always good and bad events, but assuming a good...
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Good Public Relations (PR), that contributes to real bottom-line gains starts with being a good client. It’s easy to decide that you need PR, and you may make many an agency jump through several virtual hoops as your shortlist endeavours to guess your requirements, before settling on one that chimes with your ideas and vision and you appoint them. Job done eh? No –...
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