Good Public Relations (PR), that contributes to real bottom-line gains starts with being a good client. It’s easy to decide that you need PR, and you may make many an agency jump through several virtual hoops as your shortlist endeavours to guess your requirements, before settling on one that chimes with your ideas and vision and you appoint them. Job done eh? No –...
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Never underestimate the power of the third-party endorsement! Used correctly, and with the hard sell avoided, it can be more persuasive than almost every other form of marketing. The most common form is the simple case study – highlighting how a company, person or organisation has benefited from your product or service. It often takes a ‘problem – solution’ approach...
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In these days of Twitter, Facebook and other social media outlets it would be all too easy to dismiss the role of tradition print-based media as a tool in your marketing mix. However, stick your head through the door of any good-sized newsagents and you’ll see wall-to-wall magazines on pretty much every topic imaginable. Look into the business-to-business, trade and...
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In today’s fast-paced social media world, with pretty much everything at your fingertips online you could be forgiven for thinking the newsletter is dead, but you couldn’t be more wrong! Newsletters are still an extremely valuable marketing tool, as they provide that less than scatter-gun approach that helps businesses to maintain contact with its customers and...
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Social Media – like it or loath it – is here to stay and managed correctly it can truly engage with your customer and impact your bottom line! However, whilst most of us know our way around the various platforms, to get the best out of each requires strategy, experience and content and this can only be provided by a specialist social media company such as...
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