Awards – ‘they’re a waste of time’, ‘fixed’, ‘self-indulgent’, ‘what’s the point’ and ‘they’re just an excuse to flog a few tables and get drunk’ – these are all the comments I have heard over the years about the many industry awards out there, but whilst they probably get more than their fair share of criticism in the marketing mix, are they really that bad? No...
Read More
It was great to see so many women in attendance at the Ground Engineering Awards 2019. In fact, a record number of guests was matched with a record number of women attending, and I was proud to play my part by presenting the Community Engagement Award. The Community Engagement Award is a new category for projects with a strong geotechnical focus that has gone beyond...
Read More
It is surprising just how many companies view marketing and sales as pretty much the same thing. And I suppose at first glance they are – I mean, marketing and sales are functions both aimed at increasing revenue and their synergistic relationship means it is easy to miss the difference between the two. However, it is often this synergy that brings the two into...
Read More
With so much of the world’s attention focussed on Social Media – it is all too easy to forget that other channels of communication exist, and some of these may actually be more beneficial to your business and its products and services. So many clients approach Jooce asking how we can help them with their ‘Marketing’ only to reveal they really mean help them with...
Read More
Branding & logo – well they’re the same thing, aren’t they? No! Though we could write pages and pages on the topic, in short blog speak, ‘branding’ is the personality of your business or organisation and encompasses the services it provides. It is the way you want your company viewed and how your target market – your customers – view you. It is the character,...
Read More
Sector specialist or not – it’s often a dilemma faced by clients on the lookout for a new PR agency – do you develop your expertise and become the ‘industry expert’ or a generalist with a spread of clients across many sectors? Truth is, whilst the principals and applications of PR are the same, for the more technical or B2B sectors, like construction,...
Read More