We’re often asked “Why should we hire a PR Agency”, as some believe that it is better value to recruit or to expand the role of someone already working within the marketing department of their organisation. Whilst it is true that you can recruit or redeploy someone internally to look at PR, this is rarely the best option. WHY, I hear you ask…...
Read More
As we emerge slowly from COVID lockdown, many companies are seeing a rebound in sales, and whilst this is great news, we also see some companies cutting back on marketing, perhaps enjoying the increasing revenue, and wondering if there is the need. Truth is, it is all too easy to forget that success post-COVID is as much a result of pre-COVID marketing as it is...
Read More
…Or so the saying goes but it’s true. As professionals we are never too… ‘old’ or knowledgeable that we don’t have room to discover something new about the work we do. Likewise, all that knowledge we have hopefully amassed over our own working life could have value to someone else. I was recently asked to mentor someone looking to establish themselves in the...
Read More
Flexible working has always existed, but it has taken the COVID-19 pandemic to bring the concept to the attention of a lot of businesses, including those within the construction industry. Much of this is down to an old school view that flexible working means employees not working, which reality could not be more wrong. During the lockdowns, many businesses have...
Read More
More is better right? So when it comes to social media the need to post something often and regularly is good for the algorithms and good for business, but is this true? Posting on social media channels regularly is good, but care needs to be taken to ensure that the content actually has value and is what your audience wants, or you could see your reach suffer....
Read More
If COVID-19 has taught us anything, it is the need for businesses to find new and innovative ways to engage with their clients. With face-to-face meetings a no-go, the webinar has finally come of age; that once staple of academia is now an almost day-to-day tool of many businesses, and if it is not already then should really be considered as part of your marketing...
Read More