It is surprising just how many companies view marketing and sales as pretty much the same thing. And I suppose at first glance they are – I mean, marketing and sales are functions both aimed at increasing revenue and their synergistic relationship means it is easy to miss the difference between the two. However, it is often this synergy that brings the two into...
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With so much of the world’s attention focussed on Social Media – it is all too easy to forget that other channels of communication exist, and some of these may actually be more beneficial to your business and its products and services. So many clients approach Jooce asking how we can help them with their ‘Marketing’ only to reveal they really mean help them with...
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Branding & logo – well they’re the same thing, aren’t they? No! Though we could write pages and pages on the topic, in short blog speak, ‘branding’ is the personality of your business or organisation and encompasses the services it provides. It is the way you want your company viewed and how your target market – your customers – view you. It is the character,...
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Sector specialist or not – it’s often a dilemma faced by clients on the lookout for a new PR agency – do you develop your expertise and become the ‘industry expert’ or a generalist with a spread of clients across many sectors? Truth is, whilst the principals and applications of PR are the same, for the more technical or B2B sectors, like construction,...
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We can all copywriter yes? But can we write copy that gets read and more importantly, gets your message across? In today’s fast-paced communications environment, with its multi-channel media outlets, you need to communicate effectively with your intended target audience and that often means getting the help and advice from someone who has the time-served...
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Events, conferences and exhibitions are a bit like Marmite – you either love them or hate them! Some swear by their value whilst others see them little more than over-priced ‘jollies’, or in the case of conferences, tell you what you know already and charge you for the privilege, but is this true? Of course, there are always good and bad events, but assuming a good...
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