Category: Blog

  • Blogging for Business: Why do it?

    Blogging for Business: Why do it?

    Businesses are constantly looking for effective ways to grow their brand, engage with customers, and drive success. In an age where engagement is the driving force to sales, one often overlooked yet incredibly powerful tool in achieving these goals is blogging.  Starting a blog is not only quick and easy, but also extremely beneficial for…

  • Top Benefits of Using a Marketing & PR Agency

    Top Benefits of Using a Marketing & PR Agency

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    Running a business in today’s world means juggling the challenges that lead to success. We all possess different strengths and weaknesses so getting everything right on your own is both rare and extremely time consuming. So, how can you ensure that your business gets the support it needs? Enter agencies. These valuable partners offer a…

  • The Human Touch: Psychology’s Influence on Marketing

    The Human Touch: Psychology’s Influence on Marketing

    Marketing involves more than finding a nice looking photo and publishing it for the world to see, with your fingers and toes crossed that it will reach the right audience. One of the first stages of releasing a campaign or an online post to drive engagement is brainstorming what will work and why? The answer?…

  • Embracing Change: The Power of Progress and Twitter’s Bold Rebranding as X

    Embracing Change: The Power of Progress and Twitter’s Bold Rebranding as X

    In a world that’s constantly evolving, change is an inevitable force that shapes our lives and drives progress. While many people might instinctively resist change, it’s essential to recognise that it’s not always a bad thing. Change brings new opportunities, innovation, and growth, particularly in the realm of technology. One prominent example of change driving…

  • Giving back… it’s good for business as well as the soul!

    Giving back… it’s good for business as well as the soul!

    You’re in business and hopefully successful, and if this is the case and you don’t already, then why not consider giving something back to the community that supports you?

  • Why use a PR Agency?

    Why use a PR Agency?

    Jooce is often asked, why use a PR Agency – isn’t it better value to recruit or expand the role of someone already working in the marketing function? Whilst it is true that you can recruit or redeploy someone internally to look at the issue, this is rarely the best option.

  • Post-COVID Marketing

    Post-COVID Marketing

    As we emerge slowly from COVID lockdown, many companies are seeing a rebound in sales, and whilst this is great news, we also see some companies cutting back on marketing, perhaps enjoying the increasing revenue, and wondering if there is the need.

  • Every Day Is a School Day…

    Every Day Is a School Day…

    I was recently asked to mentor someone looking to establish themselves in the marketing sector, and whilst I will make no claims to being ‘the” expert, without arrogance, I think there is something I can pass on.

  • Flexible Working Comes of Age

    Flexible Working Comes of Age

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    Flexible working has always existed, but it has taken the COVID-19 pandemic to bring the concept to the attention of a lot of businesses, including those within the construction industry. Much of this is down to an old school view that flexible working means employees not working, which reality could not be more wrong.

  • Beware of Social Media Overload

    Beware of Social Media Overload

    More is better right? So when it comes to social media the need to post something often and regularly is good for the algorithms and good for business, but is this true?

  • The Webinar Comes of Age

    The Webinar Comes of Age

    If COVID-19 has taught us anything, it is the need for businesses to find new and innovative ways to engage with their clients. With face-to-face meetings a no-go, the webinar has finally come of age; that once staple of academia is now an almost day-to-day tool of many businesses, and if it is not already…

  • Marketing in a Post-COVID World

    Marketing in a Post-COVID World

    In the grand scheme of things, few businesses can say they have been truly unaffected by the coronavirus, with its affects impacting well beyond simply loss of work. However, just as we have had to simply ‘deal with it” personally from a risk perspective, businesses too have had to adapt from exploring remote working through…