Our News & Views

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The Importance of Diversity in Business: Beyond Culture to Thinking
When we talk about diversity in business, the conversation often centres on culture, gender, and ethnicity. These are…
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Attracting New Talent to the Geotechnical and Construction Industry
The geotechnical and wider construction industry is the backbone of modern society, underpinning the infrastructure we all rely…
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The Importance of Lifelong Learning: Investing in Yourself
When we step into the world of work, it’s tempting to think our days of structured learning are…
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How Construction and Geotechnical Businesses Can Benefit from Working with a PR Agency
In the world of business, reputation is everything, and the construction and geotechnical sectors are no different. Whether…
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The Art of Deliberate Mistakes – Are They Really Deliberate?
In marketing, we’re always told to get it right – proofread every post, double-check every image, and make…
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The Real Cost of Expertise – Why Sector Specialists Outperform Generalists
When you’re looking for a new marketing communications / PR agency, one question often crops up: Do you…
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Representing Women and Wellbeing in Construction at London Build Expo 2025
We’re proud to announce that Jooce’s MD, Debbie Darling, has been invited to join the London Build Expo…
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Why LinkedIn Should Be a Key Part of Your Marketing Strategy
In industries as grounded and practical as construction and engineering, it’s easy to overlook the value of social…
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18 Years of Jooce: No Plan B, Just Keep Going
When I started Jooce 18 years ago, I didn’t have a single client. No investors. No safety net.…
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From Visibility to Profitability: How Smart PR Delivers ROI
Making money is a fundamental goal of any business – and rightly so. In this context, Public Relations…