Tag: Jooce Marketing & PR
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How Construction & Geotechnical Firms Should Be Using LinkedIn in 2026
For many companies, LinkedIn is still treated as a digital noticeboard;a project photo here, a recruitment post there, maybe an award announcement once a quarter. In 2026, that approach leaves value on the table. LinkedIn has become one of the most influential platforms for winning talent, shaping reputation, supporting bids and business development and positioning…
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No Jargon. No Fluff. Just Straight-Talking Marketing.
At Jooce, we hate jargon. We don’t use it, we don’t hide behind it – and we definitely don’t expect our clients to decode it. If we can’t explain it in one sentence, then we don’t truly understand it. Simple as that. Because great marketing isn’t about sounding clever – it’s about being clear. Saying…
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The Downside of Being a People Pleaser in Business
If you’re someone who takes pride in being kind, helpful, and fair, chances are you’ve also danced with the darker side of people-pleasing in business. You want everyone to be happy. You want to do your best. You don’t want to upset anyone, ever. And while these are admirable traits – in business, they can…
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How Construction and Geotechnical Businesses Can Benefit from Working with a PR Agency
In the world of business, reputation is everything, and the construction and geotechnical sectors are no different. Whether you’re bidding for contracts, seeking investment, or looking to attract the best talent, how your business is perceived can be just as important as the services you deliver on site. That’s where a dedicated PR agency like…
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The Real Cost of Expertise – Why Sector Specialists Outperform Generalists
When you’re looking for a new marketing communications / PR agency, one question often crops up: Do you hire a sector specialist who lives and breathes your industry, or a generalist who works across many? On the surface, PR principles apply across the board. But in technical or B2B sectors – like construction, engineering, or…
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Why LinkedIn Should Be a Key Part of Your Marketing Strategy
In industries as grounded and practical as construction and engineering, it’s easy to overlook the value of social media, especially platforms often associated with corporate professionals or job hunters. But if you’re not using LinkedIn as part of your marketing strategy, you’re missing out on a powerful tool that can elevate your company’s visibility, credibility…
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The Marketing Powerhouse You Might Be Overlooking: Why Your Business Needs a Newsletter
In a world dominated by social media algorithms, digital noise, and fleeting attention spans, one classic marketing tool continues to outperform many of its flashier counterparts: the humble newsletter. Far from being outdated, newsletters have evolved into powerful assets for brands that want to nurture customer relationships, build trust, and drive consistent engagement. Our latest…
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Breaking the Mold: My Journey Toward Empowerment and Feminism
I’m currently seeing the prompt on LinkedIn asking, ‘Who is a woman who has inspired your career?’ and it makes me think that I wish I had a woman who had truly inspired my professional journey. In many ways, my career is one of firsts, not only in professional accomplishments but also in breaking personal…
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The Dangers of Cutting Back on Marketing Spend During Slow Times
In business, it’s all too tempting to pull back on marketing when things aren’t going well. The economy may be sluggish, business might be slow, or unforeseen circumstances may have created a lull. During these moments, many companies find it easy to trim expenses, and one of the first areas often sacrificed is marketing. But…
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Jooce Named “Most Trusted Construction Marketing Agency 2024” at SME News Northern Enterprise Awards
We are thrilled to announce that Jooce Marketing & PR Ltd has been awarded the title of “Most Trusted Construction Marketing Agency 2024”, at the prestigious SME News Northern Enterprise Awards. This recognition highlights Jooce Marketing & PR’s commitment to delivering high-quality, impactful marketing services within the construction sector. The accolade is a testament to…
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Jooce MD, Debbie Darling, Appointed as Chair of BDA’s Marketing Sub-committee
We are thrilled to announce that our Managing Director, Debbie Darling, has been appointed as the new Chair of the British Drilling Association’s (BDA) Marketing Sub-committee, effective from 9th May 2024.
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Jooce Announces Sponsorship of 21st Annual BGA Conference
Jooce Marketing & PR is proud to announce its sponsorship of the Annual British Geotechnical Association (BGA) Conference, which is taking place Wednesday 12 June 2024, at the Institution of Civil Engineers in London.