Tag: Jooce

  • Supporting Women and Wellbeing in Construction at London Build Expo 2026

    Supporting Women and Wellbeing in Construction at London Build Expo 2026

    —

    by

    Debbie
    in

    We’re delighted to announce that Jooce Marketing & PR Managing Director, Debbie Darling, will once again be supporting two important industry initiatives as an Ambassador at London Build Expo 2026. Following her involvement in the Ambassador Programme in 2025, Debbie is returning this year as both a Women in Construction Ambassador and Mental Health in…

  • Team Jooce Backs Rhiannon Dixon’s Push Back to the Top

    Team Jooce Backs Rhiannon Dixon’s Push Back to the Top

    —

    by

    Debbie
    in

    Jooce Marketing & PR is delighted to announce its support for Warrington boxer and former WBO World Lightweight Champion Rhiannon Dixon, as she begins what she describes as her “push back to the very top.” As a Warrington-based business, Team Jooce is always keen to get behind local talent – and when the opportunity arose…

  • The Benefits of Outsourcing Marketing for Construction Businesses

    The Benefits of Outsourcing Marketing for Construction Businesses

    —

    by

    Debbie
    in

    For many construction, geotechnical and engineering businesses, marketing often takes a back seat to delivering projects, managing clients and meeting tight deadlines. While there is no shortage of technical expertise within these organisations, finding the time and resources to consistently market the business can be a challenge. That’s where outsourcing your marketing can make all…

  • Why Bigger Isn’t Always Better: The Case for Staying Small

    Why Bigger Isn’t Always Better: The Case for Staying Small

    —

    by

    Debbie
    in

    For years, we’ve been told that business success means growth. More employees. Bigger offices. Higher turnover. Multiple locations. The assumption is that if you’re not scaling up, you’re standing still. But what if that’s not the business you want? As the owner of a specialist marketing and PR consultancy, I’ve spent a lot of time…

  • Marketing Strategies for Construction & Geotechnical Businesses

    Marketing Strategies for Construction & Geotechnical Businesses

    —

    by

    Debbie
    in

    The construction and geotechnical sectors have never relied on flashy marketing, and they still don’t need to. But today, being technically excellent is no longer enough on its own. Clients, partners, and funders increasingly expect visibility, clarity, and confidence before they invite you to tender. Marketing in this sector is about credibility, consistency, and being…

  • No Jargon. No Fluff. Just Straight-Talking Marketing.

    No Jargon. No Fluff. Just Straight-Talking Marketing.

    —

    by

    Debbie
    in

    At Jooce, we hate jargon. We don’t use it, we don’t hide behind it – and we definitely don’t expect our clients to decode it. If we can’t explain it in one sentence, then we don’t truly understand it. Simple as that. Because great marketing isn’t about sounding clever – it’s about being clear. Saying…

  • How Construction and Geotechnical Businesses Can Benefit from Working with a PR Agency

    How Construction and Geotechnical Businesses Can Benefit from Working with a PR Agency

    —

    by

    Debbie
    in

    In the world of business, reputation is everything, and the construction and geotechnical sectors are no different. Whether you’re bidding for contracts, seeking investment, or looking to attract the best talent, how your business is perceived can be just as important as the services you deliver on site. That’s where a dedicated PR agency like…

  • Representing Women and Wellbeing in Construction at London Build Expo 2025

    Representing Women and Wellbeing in Construction at London Build Expo 2025

    —

    by

    Debbie
    in

    We’re proud to announce that Jooce’s MD, Debbie Darling, has been invited to join the London Build Expo 2025 Ambassador Programme, representing two important causes in the industry: Women in Construction and Mental Health in Construction. Now in its 10th year, London Build Expo is the UK’s leading construction and built environment event, bringing together…

  • Why LinkedIn Should Be a Key Part of Your Marketing Strategy

    Why LinkedIn Should Be a Key Part of Your Marketing Strategy

    —

    by

    Debbie
    in

    In industries as grounded and practical as construction and engineering, it’s easy to overlook the value of social media, especially platforms often associated with corporate professionals or job hunters. But if you’re not using LinkedIn as part of your marketing strategy, you’re missing out on a powerful tool that can elevate your company’s visibility, credibility…

  • 18 Years of Jooce: No Plan B, Just Keep Going

    18 Years of Jooce: No Plan B, Just Keep Going

    —

    by

    Debbie
    in

    When I started Jooce 18 years ago, I didn’t have a single client. No investors. No safety net. No savings. Just a part-time job to cover the bills and the added pressure of being a single parent – but I had a gut feeling I could make it work. I didn’t have a Plan B…

  • The Dangers of Cutting Back on Marketing Spend During Slow Times

    The Dangers of Cutting Back on Marketing Spend During Slow Times

    —

    by

    Debbie
    in

    In business, it’s all too tempting to pull back on marketing when things aren’t going well. The economy may be sluggish, business might be slow, or unforeseen circumstances may have created a lull. During these moments, many companies find it easy to trim expenses, and one of the first areas often sacrificed is marketing. But…