Tag: marketing budget

  • The Dangers of Cutting Back on Marketing Spend During Slow Times

    The Dangers of Cutting Back on Marketing Spend During Slow Times

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    In business, it’s all too tempting to pull back on marketing when things aren’t going well. The economy may be sluggish, business might be slow, or unforeseen circumstances may have created a lull. During these moments, many companies find it easy to trim expenses, and one of the first areas often sacrificed is marketing. But…