Tag: marketing; strategy; marketing stragety; messages; content; key messages; target audience; website; newsletters; exhibitions; events; awards; conferences

  • Where’s that marketing strategy??

    Where’s that marketing strategy??

    Go on, admit it, how many times have you looked at your marketing strategy and evaluated the work you do against it? So many organisations have a marketing strategy and sometimes it’s beautifully produced with lots of graphs and diagrams and even – we’ve seen – a glossy cover. However, beyond its usefulness as a…