Tag: PR agency

  • The Real Cost of Expertise – Why Sector Specialists Outperform Generalists

    The Real Cost of Expertise – Why Sector Specialists Outperform Generalists

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    by

    Debbie
    in

    When you’re looking for a new marketing communications / PR agency, one question often crops up: Do you hire a sector specialist who lives and breathes your industry, or a generalist who works across many? On the surface, PR principles apply across the board. But in technical or B2B sectors – like construction, engineering, or…

  • Why use a PR Agency?

    Why use a PR Agency?

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    by

    Debbie
    in

    Jooce is often asked, why use a PR Agency – isn’t it better value to recruit or expand the role of someone already working in the marketing function? Whilst it is true that you can recruit or redeploy someone internally to look at the issue, this is rarely the best option.