Tag: the scaling myth

  • Why Bigger Isn’t Always Better: The Case for Staying Small

    Why Bigger Isn’t Always Better: The Case for Staying Small

    For years, we’ve been told that business success means growth. More employees. Bigger offices. Higher turnover. Multiple locations. The assumption is that if you’re not scaling up, you’re standing still. But what if that’s not the business you want? As the owner of a specialist marketing and PR consultancy, I’ve spent a lot of time…