In today’s digital world, businesses that actively post on social media gain a significant advantage. Among all the platforms, LinkedIn stands out as the ultimate hub for professional networking and industry influence. But simply posting isn’t enough – you need to include a link back to your website in your posts. Why? Because it can have a direct impact on your search engine rankings (SEO) and drive meaningful traffic to your business.
Here’s why your company should make LinkedIn and other social media platforms a key part of your marketing communications strategy.
1. Increased Website Traffic
Every post on LinkedIn with a link to your website creates an opportunity for potential customers or interested parties to click through and engage with your company. The more quality traffic your site receives, the more Google recognises your site as valuable, boosting your SEO rankings over time.
2. Social Signals Influence SEO
While social media isn’t a direct ranking factor for Google, search engines do take social signals into account. When your posts get likes, shares, and comments, it indicates to search engines that your content is valuable and relevant. A well-performing LinkedIn post that links to your website can indirectly improve your rankings, whilst increasing brand awareness and engagement.
3. Builds Credibility and Thought Leadership
Regularly posting insightful content on LinkedIn positions your business as an industry leader. When you share blog posts, case studies, or company updates with a link to your website, you not only establish credibility but also create a trusted source of information for both your audience and search engines.
4. Backlinks and Domain Authority
The more reputable websites that link to your content, the stronger your domain authority becomes. By sharing valuable content on LinkedIn, you increase the chances of others referencing and linking to your website. Quality backlinks are a major factor in improving your search rankings, and social media is a great way to generate them.
5. Longer Content Lifespan Compared to Other Platforms
Unlike Twitter or Instagram, where posts can disappear in hours, LinkedIn content has a longer shelf life. A well-written post with a website link can continue to gain traction for weeks, driving sustained traffic to your site over time.
6. Enhancing Your Marketing Communications Strategy
A strong LinkedIn presence complements your SEO, content marketing, and brand awareness efforts. When you consistently post high-value content and direct traffic to your website, you’re creating an integrated communications strategy that helps your business grow both online and offline.
Final Thoughts
If your business isn’t actively posting on LinkedIn and linking back to your website, you’re missing a major opportunity. Not only does it increase brand awareness and website traffic, but it also plays an indirect role in boosting your search engine rankings.
To maximise the benefits, ensure your posts are engaging, informative, and valuable to your audience. Use a mix of blog articles, case studies, industry insights and company updates to drive meaningful engagement. Over time, this strategy will strengthen your online presence and help your business stand out.
Are you leveraging LinkedIn effectively for your business? Start today and watch the results unfold!
If you’re unsure how to effectively use LinkedIn as a marketing communications tool within your strategy, reach out to Jooce – we’re the experts!