Category: Blog
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The Importance of Diversity in Business: Beyond Culture to Thinking
When we talk about diversity in business, the conversation often centres on culture, gender, and ethnicity. These are vital aspects of inclusion, but true diversity goes far deeper. It’s not just about who people are – it’s also about how they think. Why Diversity Matters Businesses thrive when they bring together a mix of people…
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Attracting New Talent to the Geotechnical and Construction Industry
The geotechnical and wider construction industry is the backbone of modern society, underpinning the infrastructure we all rely on every day. From transport networks and data centres to renewable energy and sustainable housing, the work our sector delivers shapes the future. Yet, despite its vital role, we are facing one of the most pressing challenges…
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The Importance of Lifelong Learning: Investing in Yourself
When we step into the world of work, it’s tempting to think our days of structured learning are behind us. After all, we’ve studied, trained, and gained the qualifications we need to do our jobs well. But the truth is, learning never really stops – nor should it. In fact, some of the most valuable…
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How Construction and Geotechnical Businesses Can Benefit from Working with a PR Agency
In the world of business, reputation is everything, and the construction and geotechnical sectors are no different. Whether you’re bidding for contracts, seeking investment, or looking to attract the best talent, how your business is perceived can be just as important as the services you deliver on site. That’s where a dedicated PR agency like…
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The Art of Deliberate Mistakes – Are They Really Deliberate?
In marketing, we’re always told to get it right – proofread every post, double-check every image, and make sure every email is flawless before it lands in someone’s inbox. But here’s a thought: what if the occasional “mistake” wasn’t a disaster… but a deliberate tactic? And here’s the twist – sometimes the most effective “deliberate…
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The Real Cost of Expertise – Why Sector Specialists Outperform Generalists
When you’re looking for a new marketing communications / PR agency, one question often crops up: Do you hire a sector specialist who lives and breathes your industry, or a generalist who works across many? On the surface, PR principles apply across the board. But in technical or B2B sectors – like construction, engineering, or…
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Why LinkedIn Should Be a Key Part of Your Marketing Strategy
In industries as grounded and practical as construction and engineering, it’s easy to overlook the value of social media, especially platforms often associated with corporate professionals or job hunters. But if you’re not using LinkedIn as part of your marketing strategy, you’re missing out on a powerful tool that can elevate your company’s visibility, credibility…
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18 Years of Jooce: No Plan B, Just Keep Going
When I started Jooce 18 years ago, I didn’t have a single client. No investors. No safety net. No savings. Just a part-time job to cover the bills and the added pressure of being a single parent – but I had a gut feeling I could make it work. I didn’t have a Plan B…
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From Visibility to Profitability: How Smart PR Delivers ROI
Making money is a fundamental goal of any business – and rightly so. In this context, Public Relations shouldn’t be seen as just a support function but as a strategic tool that can drive real commercial results. When executed effectively, PR has the power to elevate brand visibility, influence decision-making, and open doors to new…
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Why Webinars Should Be a Key Part of Your Marketing Strategy
In a world where digital engagement is more important than ever, webinars have evolved from academic tools into essential business assets. Whether you’re hosting a training session, or technical talk, webinars offer a powerful platform for both sharing knowledge and driving marketing goals. At their core, webinars are live or pre-recorded online sessions – ranging…
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The Marketing Powerhouse You Might Be Overlooking: Why Your Business Needs a Newsletter
In a world dominated by social media algorithms, digital noise, and fleeting attention spans, one classic marketing tool continues to outperform many of its flashier counterparts: the humble newsletter. Far from being outdated, newsletters have evolved into powerful assets for brands that want to nurture customer relationships, build trust, and drive consistent engagement. Our latest…
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The Power of Case Studies: Showcasing Expertise and Building Trust in the Construction Sector
In the competitive world of construction, where reputation and reliability are paramount, businesses must find effective ways to showcase their expertise, demonstrate the range of services they provide, and highlight their successful projects. One of the most powerful tools for achieving this is the case study. Why Case Studies Matter 1. Demonstrating Experience and Expertise…