Category: Blog
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From Visibility to Profitability: How Smart PR Delivers ROI
Making money is a fundamental goal of any business – and rightly so. In this context, Public Relations shouldn’t be seen as just a support function but as a strategic tool that can drive real commercial results. When executed effectively, PR has the power to elevate brand visibility, influence decision-making, and open doors to new…
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Why Webinars Should Be a Key Part of Your Marketing Strategy
In a world where digital engagement is more important than ever, webinars have evolved from academic tools into essential business assets. Whether you’re hosting a training session, or technical talk, webinars offer a powerful platform for both sharing knowledge and driving marketing goals. At their core, webinars are live or pre-recorded online sessions – ranging…
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The Marketing Powerhouse You Might Be Overlooking: Why Your Business Needs a Newsletter
In a world dominated by social media algorithms, digital noise, and fleeting attention spans, one classic marketing tool continues to outperform many of its flashier counterparts: the humble newsletter. Far from being outdated, newsletters have evolved into powerful assets for brands that want to nurture customer relationships, build trust, and drive consistent engagement. Our latest…
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The Power of Case Studies: Showcasing Expertise and Building Trust in the Construction Sector
In the competitive world of construction, where reputation and reliability are paramount, businesses must find effective ways to showcase their expertise, demonstrate the range of services they provide, and highlight their successful projects. One of the most powerful tools for achieving this is the case study. Why Case Studies Matter 1. Demonstrating Experience and Expertise…
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Breaking the Mold: My Journey Toward Empowerment and Feminism
I’m currently seeing the prompt on LinkedIn asking, ‘Who is a woman who has inspired your career?’ and it makes me think that I wish I had a woman who had truly inspired my professional journey. In many ways, my career is one of firsts, not only in professional accomplishments but also in breaking personal…
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The Importance of Women in Construction and Gender Balance Across All Sectors
Ahead of International Women’s Day 2025, let’s discuss the crucial role of women in construction and the significance of gender balance in all industries. The construction industry has long been considered a male-dominated field. However, times are changing, and the presence of women in construction is growing, bringing with it a wealth of benefits. Achieving…
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The Power of Social Media for Business Growth: Why LinkedIn Posts and Website Links Matter
In today’s digital world, businesses that actively post on social media gain a significant advantage. Among all the platforms, LinkedIn stands out as the ultimate hub for professional networking and industry influence. But simply posting isn’t enough – you need to include a link back to your website in your posts. Why? Because it can…
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The Dangers of Cutting Back on Marketing Spend During Slow Times
In business, it’s all too tempting to pull back on marketing when things aren’t going well. The economy may be sluggish, business might be slow, or unforeseen circumstances may have created a lull. During these moments, many companies find it easy to trim expenses, and one of the first areas often sacrificed is marketing. But…
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Should You Be Reviewing Your X Account?
The digital landscape is evolving rapidly, and so are the platforms where brands engage with their audiences. One platform under intense scrutiny is X (formerly Twitter). With growing negativity surrounding the platform, brands are questioning whether they should continue investing time and resources into it. At Jooce, we believe it’s essential for businesses to periodically…
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Why You Shouldn’t Just Rely on Stats & Data to Measure Your Marketing Communications Activity
In today’s multifaceted marketing landscape, measuring the effectiveness of marketing communications has become a formidable challenge. With an array of channels at our disposal – from online articles and printed magazines to social media, events, and sponsorships – determining which methods are truly driving success can feel like an impossible task. The famous quote from…
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Women Supporting Women: Why it’s Essential
Despite the progress in equality that has been made in recent years, women often face unique barriers to being taken seriously in the business world and getting their rightful recognition, with only 29% of senior management roles being held by women globally. That’s why it is crucial for women to support each other! We owe…