Category: Blog
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Why You Shouldn’t Just Rely on Stats & Data to Measure Your Marketing Communications Activity
In today’s multifaceted marketing landscape, measuring the effectiveness of marketing communications has become a formidable challenge. With an array of channels at our disposal – from online articles and printed magazines to social media, events, and sponsorships – determining which methods are truly driving success can feel like an impossible task. The famous quote from…
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Women Supporting Women: Why it’s Essential
Despite the progress in equality that has been made in recent years, women often face unique barriers to being taken seriously in the business world and getting their rightful recognition, with only 29% of senior management roles being held by women globally. That’s why it is crucial for women to support each other! We owe…
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Blogging for Business: Why do it?
Businesses are constantly looking for effective ways to grow their brand, engage with customers, and drive success. In an age where engagement is the driving force to sales, one often overlooked yet incredibly powerful tool in achieving these goals is blogging. Starting a blog is not only quick and easy, but also extremely beneficial for…
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Top Benefits of Using a Marketing & PR Agency
Running a business in today’s world means juggling the challenges that lead to success. We all possess different strengths and weaknesses so getting everything right on your own is both rare and extremely time consuming. So, how can you ensure that your business gets the support it needs? Enter agencies. These valuable partners offer a…
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The Human Touch: Psychology’s Influence on Marketing
Marketing involves more than finding a nice looking photo and publishing it for the world to see, with your fingers and toes crossed that it will reach the right audience. One of the first stages of releasing a campaign or an online post to drive engagement is brainstorming what will work and why? The answer?…
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Embracing Change: The Power of Progress and Twitter’s Bold Rebranding as X
In a world that’s constantly evolving, change is an inevitable force that shapes our lives and drives progress. While many people might instinctively resist change, it’s essential to recognise that it’s not always a bad thing. Change brings new opportunities, innovation, and growth, particularly in the realm of technology. One prominent example of change driving…
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Giving back… it’s good for business as well as the soul!
You’re in business and hopefully successful, and if this is the case and you don’t already, then why not consider giving something back to the community that supports you?
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Why use a PR Agency?
Jooce is often asked, why use a PR Agency – isn’t it better value to recruit or expand the role of someone already working in the marketing function? Whilst it is true that you can recruit or redeploy someone internally to look at the issue, this is rarely the best option.
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Post-COVID Marketing
As we emerge slowly from COVID lockdown, many companies are seeing a rebound in sales, and whilst this is great news, we also see some companies cutting back on marketing, perhaps enjoying the increasing revenue, and wondering if there is the need.
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Every Day Is a School Day…
I was recently asked to mentor someone looking to establish themselves in the marketing sector, and whilst I will make no claims to being ‘the” expert, without arrogance, I think there is something I can pass on.
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Flexible Working Comes of Age
Flexible working has always existed, but it has taken the COVID-19 pandemic to bring the concept to the attention of a lot of businesses, including those within the construction industry. Much of this is down to an old school view that flexible working means employees not working, which reality could not be more wrong.