Blog

Your Face or Mine?

Your Face or Mine?

By on Dec 10, 2019 in Blog | 0 comments

In today’s socially obsessed media-oriented world within which we do business, never has it been so important to give your business a face. The reason is simple, people relate to people, not companies and by putting a face to your organisation is a great means of personalising your business and saying there is someone there who not only cares and values your...

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Where’s that marketing strategy??

Where’s that marketing strategy??

By on Nov 18, 2019 in Blog | 0 comments

Go on, admit it, how many times have you looked at your marketing strategy and evaluated the work you do against it? So many organisations have a marketing strategy and sometimes it’s beautifully produced with lots of graphs and diagrams and even – we’ve seen – a glossy cover. However, beyond its usefulness as a coffee table decoration, it is rarely referenced...

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PR starts at home!

PR starts at home!

By on Oct 18, 2019 in Blog | 0 comments

Have you ever taken a long, hard look at your business – and I don’t mean examine it from a “business” or “financial” perspective, but actually look at your business as your customers see it? Do your customers struggle to park, is reception – if you have one – easy to navigate, do you greet all potential and existing customer with a smile, is your...

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Can you monetise PR?

Can you monetise PR?

By on Sep 11, 2019 in Blog | 0 comments

“Making Money” – why do we view the phrase as a bit dirty? Maybe it’s down to historic social etiquette, which makes us reluctant to discuss it and to monetise anything we do, positioning cash made as more accident than by design. Public Relations often gets a bad press and for much the same reason; we know it is all around us influencing our decisions,...

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On the Case

On the Case

By on Aug 22, 2019 in Blog | 0 comments

It surprises me how few companies use case studies effectively. Case studies should be one of the most important tools in your marketing kit, primarily because they help make a product or service more realistic, whilst also presenting them in the context of a real-world environment. They are also that all important third-party endorsement, which goes beyond you...

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Awards – Self Indulgent or Opportunity Knocking?

Awards – Self Indulgent or Opportunity Knocking?

By on Jul 12, 2019 in Blog | 0 comments

Awards – ‘they’re a waste of time’, ‘fixed’, ‘self-indulgent’, ‘what’s the point’ and ‘they’re just an excuse to flog a few tables and get drunk’ – these are all the comments I have heard over the years about the many industry awards out there, but whilst they probably get more than their fair share of criticism in the marketing mix, are they really that bad? No...

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