Category: Blog
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The Human Touch: Psychology’s Influence on Marketing
Marketing involves more than finding a nice looking photo and publishing it for the world to see, with your fingers and toes crossed that it will reach the right audience. One of the first stages of releasing a campaign or an online post to drive engagement is brainstorming what will work and why? The answer?…
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Embracing Change: The Power of Progress and Twitter’s Bold Rebranding as X
In a world that’s constantly evolving, change is an inevitable force that shapes our lives and drives progress. While many people might instinctively resist change, it’s essential to recognise that it’s not always a bad thing. Change brings new opportunities, innovation, and growth, particularly in the realm of technology. One prominent example of change driving…
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Giving back… it’s good for business as well as the soul!
You’re in business and hopefully successful, and if this is the case and you don’t already, then why not consider giving something back to the community that supports you?
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Why use a PR Agency?
Jooce is often asked, why use a PR Agency – isn’t it better value to recruit or expand the role of someone already working in the marketing function? Whilst it is true that you can recruit or redeploy someone internally to look at the issue, this is rarely the best option.
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Post-COVID Marketing
As we emerge slowly from COVID lockdown, many companies are seeing a rebound in sales, and whilst this is great news, we also see some companies cutting back on marketing, perhaps enjoying the increasing revenue, and wondering if there is the need.
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Every Day Is a School Day…
I was recently asked to mentor someone looking to establish themselves in the marketing sector, and whilst I will make no claims to being ‘the” expert, without arrogance, I think there is something I can pass on.
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Flexible Working Comes of Age
Flexible working has always existed, but it has taken the COVID-19 pandemic to bring the concept to the attention of a lot of businesses, including those within the construction industry. Much of this is down to an old school view that flexible working means employees not working, which reality could not be more wrong.
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Beware of Social Media Overload
More is better right? So when it comes to social media the need to post something often and regularly is good for the algorithms and good for business, but is this true?
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The Webinar Comes of Age
If COVID-19 has taught us anything, it is the need for businesses to find new and innovative ways to engage with their clients. With face-to-face meetings a no-go, the webinar has finally come of age; that once staple of academia is now an almost day-to-day tool of many businesses, and if it is not already…
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Marketing in a Post-COVID World
In the grand scheme of things, few businesses can say they have been truly unaffected by the coronavirus, with its affects impacting well beyond simply loss of work. However, just as we have had to simply ‘deal with it” personally from a risk perspective, businesses too have had to adapt from exploring remote working through…
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True Perspective in Uncertain Times…
You really must be living in a cave, cut off from all media not to be engaged to some degree in the evolving crisis that is COVID-19 (Coronavirus) and phrases like ‘new normal’ and ‘uncharted territory’ for once actually do have real meaning. One thing for sure is that we are in uncertain times, with…
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The Power of LinkedIn
Much has been written of the need to embrace social media in business – correctly of course – but in amongst the usual suspects, Pinterest, Instagram, Facebook and Twitter, LinkedIn is incorrectly pigeonholed as just ‘the place for job hunters.’ The thing is, whilst LinkedIn is a good place for job hunters, it is also…