Blog

Branding & Logo – What’s the connection

Branding & Logo – What’s the connection

By on Mar 13, 2019 in Blog | 0 comments

Branding & logo – well they’re the same thing, aren’t they? No! Though we could write pages and pages on the topic, in short blog speak, ‘branding’ is the personality of your business or organisation and encompasses the services it provides. It is the way you want your company viewed and how your target market – your customers – view you. It is the character,...

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What is the price of expertise?

What is the price of expertise?

By on Feb 7, 2019 in Blog | 0 comments

  Sector specialist or not – it’s often a dilemma faced by clients on the lookout for a new PR agency – do you develop your expertise and become the ‘industry expert’ or a generalist with a spread of clients across many sectors? Truth is, whilst the principals and applications of PR are the same, for the more technical or B2B sectors, like construction,...

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Writing to be heard

Writing to be heard

By on Jan 9, 2019 in Blog | 0 comments

  We can all copywrite yes? But can we write copy that gets read and more importantly, gets your message across? In today’s fast-paced communications environment, with its multi-channel media outlets, you need to communicate effectively with your intended target audience and that often means getting the help and advice from someone who has the time-served...

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The Big Event…

The Big Event…

By on Dec 14, 2018 in Blog | 0 comments

Events, conferences and exhibitions are a bit like Marmite – you either love them or hate them! Some swear by their value whilst others see them little more than over-priced ‘jollies’, or in the case of conferences, tell you what you know already and charge you for the privilege, but is this true? Of course, there are always good and bad events, but assuming a good...

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PR – You only get what you put in

PR – You only get what you put in

By on Nov 26, 2018 in Blog | 0 comments

Good Public Relations (PR), that contributes to real bottom-line gains starts with being a good client. It’s easy to decide that you need PR, and you may make many an agency jump through several virtual hoops as your shortlist endeavours to guess your requirements, before settling on one that chimes with your ideas and vision and you appoint them. Job done eh? No –...

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The Case for Case Studies

The Case for Case Studies

By on Nov 5, 2018 in Blog | 0 comments

Never underestimate the power of the third-party endorsement! Used correctly, and with the hard sell avoided, it can be more persuasive than almost every other form of marketing. The most common form is the simple case study – highlighting how a company, person or organisation has benefited from your product or service. It often takes a ‘problem – solution’ approach...

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