You really must be living in a cave, cut off from all media not to be engaged to some degree in the evolving crisis that is COVID-19 (Coronavirus) and phrases like ‘new normal’ and ‘uncharted territory’ for once actually do have real meaning. One thing for sure is that we are in uncertain times, with stress points on both work and private fronts, and in all the...
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Much has been written of the need to embrace social media in business – correctly of course – but in amongst the usual suspects, Pinterest, Instagram, Facebook and Twitter, LinkedIn is incorrectly pigeonholed as just ‘the place for job hunters.’ The thing is, whilst LinkedIn is a good place for job hunters, it is also so much more than this. It can open up so many...
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… You have a great project or story to tell and then you spoil it all by matching it with a poor snapshot picture taken hastily on your mobile phone! Today we’re all sold the ability to be a great photographer with every phone boasting, one, two, even three or more lenses, low light capabilities and more filters than Costa Coffee. Reality though is that the...
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In today’s socially obsessed media-oriented world within which we do business, never has it been so important to give your business a face. The reason is simple, people relate to people, not companies and by putting a face to your organisation is a great means of personalising your business and saying there is someone there who not only cares and values your...
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Go on, admit it, how many times have you looked at your marketing strategy and evaluated the work you do against it? So many organisations have a marketing strategy and sometimes it’s beautifully produced with lots of graphs and diagrams and even – we’ve seen – a glossy cover. However, beyond its usefulness as a coffee table decoration, it is rarely referenced...
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Have you ever taken a long, hard look at your business – and I don’t mean examine it from a “business” or “financial” perspective, but actually look at your business as your customers see it? Do your customers struggle to park, is reception – if you have one – easy to navigate, do you greet all potential and existing customer with a smile, is your...
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