Tag: construction
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Niche or Generic: What Should You Expect from Your Marketing & PR Agency?
In a crowded marketplace of marketing and PR agencies (‘marcoms’ for short!), one question often crops up: should your agency be a generalist, or a specialist? At Jooce, we’re clear on this – one size doesn’t fit all. The problem with “generic” A generalist marcoms agency might work across multiple sectors – retail one day,…
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Marketing Strategies for Construction & Geotechnical Businesses
The construction and geotechnical sectors have never relied on flashy marketing, and they still don’t need to. But today, being technically excellent is no longer enough on its own. Clients, partners, and funders increasingly expect visibility, clarity, and confidence before they invite you to tender. Marketing in this sector is about credibility, consistency, and being…
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How Construction & Geotechnical Firms Should Be Using LinkedIn in 2026
For many companies, LinkedIn is still treated as a digital noticeboard;a project photo here, a recruitment post there, maybe an award announcement once a quarter. In 2026, that approach leaves value on the table. LinkedIn has become one of the most influential platforms for winning talent, shaping reputation, supporting bids and business development and positioning…
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How Construction and Geotechnical Businesses Can Benefit from Working with a PR Agency
In the world of business, reputation is everything, and the construction and geotechnical sectors are no different. Whether you’re bidding for contracts, seeking investment, or looking to attract the best talent, how your business is perceived can be just as important as the services you deliver on site. That’s where a dedicated PR agency like…
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The Real Cost of Expertise – Why Sector Specialists Outperform Generalists
When you’re looking for a new marketing communications / PR agency, one question often crops up: Do you hire a sector specialist who lives and breathes your industry, or a generalist who works across many? On the surface, PR principles apply across the board. But in technical or B2B sectors – like construction, engineering, or…
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Jooce Announces Patron Sponsorship of the Yorkshire Geotechnical Group
Team Jooce is delighted to be a patron sponsor of the Yorkshire Geotechnical Group (YGG) for 2023/24, which will help the Group to continue to offer physical and hybrid events and paper competitions for professionals and students working in geotechnics and geo-environmental engineering.
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Flexible Working Comes of Age
Flexible working has always existed, but it has taken the COVID-19 pandemic to bring the concept to the attention of a lot of businesses, including those within the construction industry. Much of this is down to an old school view that flexible working means employees not working, which reality could not be more wrong.
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Jooce Marketing & PR Wins Business Excellence Award – Best Construction Business Development Consultancy 2020
Jooce Marketing & PR has been awarded the title “Construction Business Development Consultancy 2020” by AI International – a monthly digital business magazine committed to bringing its readers up to the minute news, comment, and analysis. Its Business Excellence Awards recognise those businesses who show excellence in their chosen business sector as well as their…
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Jooce Marketing & PR Proud to be Supporting Emap Construction News Inspiring Women in Construction Events
Jooce Marketing & PR is pleased to announce its support of Emap’s Construction News ‘Inspiring Women in Construction’ events, the next being a Webinar, which will take place 8 July 2020, at 11am, on the topic “Does diversity of thought exist at board level?” The webinar will look at: The issue of taking on ‘male…
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Jooce Marketing & PR Launches Construction Division
Following a number of successful account wins, Jooce Marketing & PR, one of the North West’s leading niche B2B marketing companies, has launched a dedicated Construction Division. Jooce’s Construction Division, which will be headed by Director Debbie Darling, will provide specialist marketing support including Business Development; Brand Development and Strategic Positioning, as well as profile…