Jooce Marketing & PR Launches Construction Division

Following a number of successful account wins, Jooce Marketing & PR, one of the North West’s leading niche B2B marketing companies, has launched a dedicated Construction Division.

Jooce’s Construction Division, which will be headed by Director Debbie Darling, will provide specialist marketing support including Business Development; Brand Development and Strategic Positioning, as well as profile building and Public Relations and social media for construction companies and construction trade associations.

Speaking about the new division Debbie said: “Over the last few years we have won a number of construction accounts and it seems logical to support these and new accounts better through a more focussed resource. Our work has delivered measurable success for our clients, as our vast experience of this sector has allowed us to deliver targeted and strategic campaigns, which have returned many times over on client’s investment with us.

All sectors of construction, from housing developers through to those working on large infrastructure projects, have suffered as a result of the economic downturn. What Jooce has been able to do is put in place programmes of activity which allow our clients to exploit to the full what work is available as well as open new market sectors as appropriate.”

Jooce currently works with companies spanning the foundations and geotechnical sectors, through to specialist trades such as drilling and construction recruitment and is actively involved in facilitating networking opportunities and strategic partnership between clients.

Debbie commented: “Our clients are like one big family with many now working together, as the result of our introductions and high level contacts within the sector. This business development aspect is a great value-add to clients looking to open doors to sectors and contracts they wouldn’t normally be able to access.”