Tag: Debbie Darling
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How Construction & Geotechnical Firms Should Be Using LinkedIn in 2026
For many companies, LinkedIn is still treated as a digital noticeboard;a project photo here, a recruitment post there, maybe an award announcement once a quarter. In 2026, that approach leaves value on the table. LinkedIn has become one of the most influential platforms for winning talent, shaping reputation, supporting bids and business development and positioning…
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No Jargon. No Fluff. Just Straight-Talking Marketing.
At Jooce, we hate jargon. We don’t use it, we don’t hide behind it – and we definitely don’t expect our clients to decode it. If we can’t explain it in one sentence, then we don’t truly understand it. Simple as that. Because great marketing isn’t about sounding clever – it’s about being clear. Saying…
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The Downside of Being a People Pleaser in Business
If you’re someone who takes pride in being kind, helpful, and fair, chances are you’ve also danced with the darker side of people-pleasing in business. You want everyone to be happy. You want to do your best. You don’t want to upset anyone, ever. And while these are admirable traits – in business, they can…
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The Art of Deliberate Mistakes – Are They Really Deliberate?
In marketing, we’re always told to get it right – proofread every post, double-check every image, and make sure every email is flawless before it lands in someone’s inbox. But here’s a thought: what if the occasional “mistake” wasn’t a disaster… but a deliberate tactic? And here’s the twist – sometimes the most effective “deliberate…
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The Real Cost of Expertise – Why Sector Specialists Outperform Generalists
When you’re looking for a new marketing communications / PR agency, one question often crops up: Do you hire a sector specialist who lives and breathes your industry, or a generalist who works across many? On the surface, PR principles apply across the board. But in technical or B2B sectors – like construction, engineering, or…
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Representing Women and Wellbeing in Construction at London Build Expo 2025
We’re proud to announce that Jooce’s MD, Debbie Darling, has been invited to join the London Build Expo 2025 Ambassador Programme, representing two important causes in the industry: Women in Construction and Mental Health in Construction. Now in its 10th year, London Build Expo is the UK’s leading construction and built environment event, bringing together…
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From Visibility to Profitability: How Smart PR Delivers ROI
Making money is a fundamental goal of any business – and rightly so. In this context, Public Relations shouldn’t be seen as just a support function but as a strategic tool that can drive real commercial results. When executed effectively, PR has the power to elevate brand visibility, influence decision-making, and open doors to new…
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The Marketing Powerhouse You Might Be Overlooking: Why Your Business Needs a Newsletter
In a world dominated by social media algorithms, digital noise, and fleeting attention spans, one classic marketing tool continues to outperform many of its flashier counterparts: the humble newsletter. Far from being outdated, newsletters have evolved into powerful assets for brands that want to nurture customer relationships, build trust, and drive consistent engagement. Our latest…
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Stay Ahead in Geotechnics with The Jooce Drop – Your Weekly Industry Insights
Geotechnical folks, this one’s for you…Looking for a smarter way to stay informed without falling down the rabbit hole of endless websites and industry intelligence? Introducing The Jooce Drop – a bite-sized, no-fluff LinkedIn newsletter, authored by our Managing Director, Debbie Darling, delivering practical weekly updates straight from the heart of the geotechnical world. Whether…
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Jooce MD Announced as Judge for the Inspiring Women in Construction and Engineering Awards 2024
We are delighted to announce that Debbie Darling, Managing Director and Founder of Jooce Marketing & PR, has been invited to join the esteemed judging panel for the Rising Star – Contribution to Gender Diversity category, at the Inspiring Women in Construction and Engineering Awards 2025 (Tuesday 16 September 2025). The Awards, hosted by Construction…
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Jooce MD – Debbie Darling – Joins the Judging Panel for GE Awards 2025
We’re delighted to announce that our Managing Director, Debbie Darling, has been invited to join the esteemed judging panel for the Ground Engineering (GE) Awards 2025. As a judge for the Apprentice Programme of the Year category, Debbie will play a vital role in recognising and celebrating outstanding achievements across the ground engineering sector. The…
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Jooce Marketing Proud to Sponsor Warrington’s New Electric Bus Fleet
At Jooce Marketing & PR, we are passionate about sustainability, innovation, and contributing to a cleaner, greener future. We are excited to announce our sponsorship of Warrington’s brand-new fleet of electric buses, marking a significant step towards reducing emissions and promoting eco-friendly travel in the community. This forward-thinking initiative aligns perfectly with our commitment to…