Tag: Debbie Darling
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The Benefits of Outsourcing Marketing for Construction Businesses
For many construction, geotechnical and engineering businesses, marketing often takes a back seat to delivering projects, managing clients and meeting tight deadlines. While there is no shortage of technical expertise within these organisations, finding the time and resources to consistently market the business can be a challenge. That’s where outsourcing your marketing can make all…
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Why Bigger Isn’t Always Better: The Case for Staying Small
For years, we’ve been told that business success means growth. More employees. Bigger offices. Higher turnover. Multiple locations. The assumption is that if you’re not scaling up, you’re standing still. But what if that’s not the business you want? As the owner of a specialist marketing and PR consultancy, I’ve spent a lot of time…
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Jooce Shortlisted for Prestigious Inspiring Women in Construction & Engineering Award
Jooce Marketing & PR is delighted to announce that the company has been shortlisted in the Contribution to Gender Diversity category at the Inspiring Women in Construction & Engineering Awards 2026. Organised by Construction News, New Civil Engineer and Ground Engineering, the Inspiring Women in Construction & Engineering Awards recognise individuals, teams, companies and initiatives…
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Why Case Studies are One of the Most Powerful Marketing Tools in the Construction Sector
In the construction, engineering, and geotechnical sectors, reputation is everything. Before appointing a contractor, consultant, or specialist service provider, potential clients want reassurance that they are choosing a company with the experience, expertise, and proven track record to deliver successful results. This is where case studies become one of the most valuable marketing tools available.…
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Jooce Managing Director Awarded Geology Diploma with Distinction
Congratulations to our Managing Director, Debbie Darling, who successfully completed a Diploma in Geology last year with the Centre of Excellence, finishing with an overall grade of Distinction. The course consisted of 10 modules and enabled Debbie to learn about the earth’s structures and processes, plate tectonic forces, earthquakes, volcanoes, minerals, rocks, geological analysis, climate…
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Niche or Generic: What Should You Expect from Your Marketing & PR Agency?
In a crowded marketplace of marketing and PR agencies (‘marcoms’ for short!), one question often crops up: should your agency be a generalist, or a specialist? At Jooce, we’re clear on this – one size doesn’t fit all. The problem with “generic” A generalist marcoms agency might work across multiple sectors – retail one day,…
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Work-Life Balance: Is It Actually a Thing?
“Work-life balance” gets talked about a lot. It’s in job descriptions, company values, LinkedIn posts… but what does it really mean in practice? Because for many people, it doesn’t feel like balance at all. Let’s be honest, if your day is fixed from 9 to 5 (or more realistically, 8 to 6), with little room…
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Marketing Strategies for Construction & Geotechnical Businesses
The construction and geotechnical sectors have never relied on flashy marketing, and they still don’t need to. But today, being technically excellent is no longer enough on its own. Clients, partners, and funders increasingly expect visibility, clarity, and confidence before they invite you to tender. Marketing in this sector is about credibility, consistency, and being…
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How Construction & Geotechnical Firms Should Be Using LinkedIn in 2026
For many companies, LinkedIn is still treated as a digital noticeboard;a project photo here, a recruitment post there, maybe an award announcement once a quarter. In 2026, that approach leaves value on the table. LinkedIn has become one of the most influential platforms for winning talent, shaping reputation, supporting bids and business development and positioning…
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No Jargon. No Fluff. Just Straight-Talking Marketing.
At Jooce, we hate jargon. We don’t use it, we don’t hide behind it – and we definitely don’t expect our clients to decode it. If we can’t explain it in one sentence, then we don’t truly understand it. Simple as that. Because great marketing isn’t about sounding clever – it’s about being clear. Saying…
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The Downside of Being a People Pleaser in Business
If you’re someone who takes pride in being kind, helpful, and fair, chances are you’ve also danced with the darker side of people-pleasing in business. You want everyone to be happy. You want to do your best. You don’t want to upset anyone, ever. And while these are admirable traits – in business, they can…
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The Art of Deliberate Mistakes – Are They Really Deliberate?
In marketing, we’re always told to get it right – proofread every post, double-check every image, and make sure every email is flawless before it lands in someone’s inbox. But here’s a thought: what if the occasional “mistake” wasn’t a disaster… but a deliberate tactic? And here’s the twist – sometimes the most effective “deliberate…