Tag: Debbie Darling
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Niche or Generic: What Should You Expect from Your Marketing & PR Agency?
In a crowded marketplace of marketing and PR agencies (‘marcoms’ for short!), one question often crops up: should your agency be a generalist, or a specialist? At Jooce, we’re clear on this – one size doesn’t fit all. The problem with “generic” A generalist marcoms agency might work across multiple sectors – retail one day,…
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Work-Life Balance: Is It Actually a Thing?
“Work-life balance” gets talked about a lot. It’s in job descriptions, company values, LinkedIn posts… but what does it really mean in practice? Because for many people, it doesn’t feel like balance at all. Let’s be honest, if your day is fixed from 9 to 5 (or more realistically, 8 to 6), with little room…
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Marketing Strategies for Construction & Geotechnical Businesses
The construction and geotechnical sectors have never relied on flashy marketing, and they still don’t need to. But today, being technically excellent is no longer enough on its own. Clients, partners, and funders increasingly expect visibility, clarity, and confidence before they invite you to tender. Marketing in this sector is about credibility, consistency, and being…
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How Construction & Geotechnical Firms Should Be Using LinkedIn in 2026
For many companies, LinkedIn is still treated as a digital noticeboard;a project photo here, a recruitment post there, maybe an award announcement once a quarter. In 2026, that approach leaves value on the table. LinkedIn has become one of the most influential platforms for winning talent, shaping reputation, supporting bids and business development and positioning…
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No Jargon. No Fluff. Just Straight-Talking Marketing.
At Jooce, we hate jargon. We don’t use it, we don’t hide behind it – and we definitely don’t expect our clients to decode it. If we can’t explain it in one sentence, then we don’t truly understand it. Simple as that. Because great marketing isn’t about sounding clever – it’s about being clear. Saying…
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The Downside of Being a People Pleaser in Business
If you’re someone who takes pride in being kind, helpful, and fair, chances are you’ve also danced with the darker side of people-pleasing in business. You want everyone to be happy. You want to do your best. You don’t want to upset anyone, ever. And while these are admirable traits – in business, they can…
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The Art of Deliberate Mistakes – Are They Really Deliberate?
In marketing, we’re always told to get it right – proofread every post, double-check every image, and make sure every email is flawless before it lands in someone’s inbox. But here’s a thought: what if the occasional “mistake” wasn’t a disaster… but a deliberate tactic? And here’s the twist – sometimes the most effective “deliberate…
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The Real Cost of Expertise – Why Sector Specialists Outperform Generalists
When you’re looking for a new marketing communications / PR agency, one question often crops up: Do you hire a sector specialist who lives and breathes your industry, or a generalist who works across many? On the surface, PR principles apply across the board. But in technical or B2B sectors – like construction, engineering, or…
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Representing Women and Wellbeing in Construction at London Build Expo 2025
We’re proud to announce that Jooce’s MD, Debbie Darling, has been invited to join the London Build Expo 2025 Ambassador Programme, representing two important causes in the industry: Women in Construction and Mental Health in Construction. Now in its 10th year, London Build Expo is the UK’s leading construction and built environment event, bringing together…
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From Visibility to Profitability: How Smart PR Delivers ROI
Making money is a fundamental goal of any business – and rightly so. In this context, Public Relations shouldn’t be seen as just a support function but as a strategic tool that can drive real commercial results. When executed effectively, PR has the power to elevate brand visibility, influence decision-making, and open doors to new…
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The Marketing Powerhouse You Might Be Overlooking: Why Your Business Needs a Newsletter
In a world dominated by social media algorithms, digital noise, and fleeting attention spans, one classic marketing tool continues to outperform many of its flashier counterparts: the humble newsletter. Far from being outdated, newsletters have evolved into powerful assets for brands that want to nurture customer relationships, build trust, and drive consistent engagement. Our latest…
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Stay Ahead in Geotechnics with The Jooce Drop – Your Weekly Industry Insights
Geotechnical folks, this one’s for you…Looking for a smarter way to stay informed without falling down the rabbit hole of endless websites and industry intelligence? Introducing The Jooce Drop – a bite-sized, no-fluff LinkedIn newsletter, authored by our Managing Director, Debbie Darling, delivering practical weekly updates straight from the heart of the geotechnical world. Whether…