Tag: LinkedIn
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Marketing Strategies for Construction & Geotechnical Businesses
The construction and geotechnical sectors have never relied on flashy marketing, and they still don’t need to. But today, being technically excellent is no longer enough on its own. Clients, partners, and funders increasingly expect visibility, clarity, and confidence before they invite you to tender. Marketing in this sector is about credibility, consistency, and being…
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How Construction & Geotechnical Firms Should Be Using LinkedIn in 2026
For many companies, LinkedIn is still treated as a digital noticeboard;a project photo here, a recruitment post there, maybe an award announcement once a quarter. In 2026, that approach leaves value on the table. LinkedIn has become one of the most influential platforms for winning talent, shaping reputation, supporting bids and business development and positioning…
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Why LinkedIn Should Be a Key Part of Your Marketing Strategy
In industries as grounded and practical as construction and engineering, it’s easy to overlook the value of social media, especially platforms often associated with corporate professionals or job hunters. But if you’re not using LinkedIn as part of your marketing strategy, you’re missing out on a powerful tool that can elevate your company’s visibility, credibility…
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The Power of Social Media for Business Growth: Why LinkedIn Posts and Website Links Matter
In today’s digital world, businesses that actively post on social media gain a significant advantage. Among all the platforms, LinkedIn stands out as the ultimate hub for professional networking and industry influence. But simply posting isn’t enough – you need to include a link back to your website in your posts. Why? Because it can…
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Maximise your Investment in Social Media…
In response to increasing demand, Jooce has launched a programme of Social Media Masterclasses – specifically covering LinkedIn; Twitter; Instagram and Facebook (business to business / business to consumer). Delivered by experts in the management and use of social media platforms, the Masterclasses are aimed at beginners to the world of social media.