Category: Blog
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Writing to be heard
We can all write copy yes? But can we write copy that gets read and more importantly, gets your message across?
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The Big Event…
Events, conferences and exhibitions are a bit like Marmite – you either love them or hate them! Some swear by their value whilst others see them little more than over-priced ‘jollies’, or in the case of conferences, tell you what you know already and charge you for the privilege, but is this true?
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PR – You only get what you put in
Good Public Relations (PR), that contributes to real bottom-line gains starts with being a good client. It’s easy to decide that you need PR, and you may make many an agency jump through several virtual hoops as your shortlist endeavours to guess your requirements, before settling on one that chimes with your ideas and vision…
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The Case for Case Studies
Never underestimate the power of the third-party endorsement! Used correctly, and with the hard sell avoided, it can be more persuasive than almost every other form of marketing. The most common form is the simple case study – highlighting how a company, person or organisation has benefited from your product or service. It often takes…
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There’s more to Marketing than Social Media
In these days of Twitter, Facebook and other social media outlets it would be all too easy to dismiss the role of tradition print-based media as a tool in your marketing mix. However, stick your head through the door of any good-sized newsagents and you’ll see wall-to-wall magazines on pretty much every topic imaginable. Look…
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The Value of a Newsletter
In today’s fast-paced social media world, with pretty much everything at your fingertips online you could be forgiven for thinking the newsletter is dead, but you couldn’t be more wrong!
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Social Media – Like it or Loath it…
Social Media – like it or loath it, it is here to stay and managed correctly it can truly engage with your customer and impact your bottom line. However, whilst most of us know our way around the various platforms, to get the best out of each requires strategy, experience and content and this can…
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Why use a PR Agency?
Jooce is often asked, why use a PR Agency – isn’t it better value to recruit or expand the role of someone already working in the marketing function? Whilst it is true that you can recruit or redeploy someone internally to look at the issue, this is rarely the best option.
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Women in Construction – A Fashion Statement!
Getting more women into construction isn’t easy; the job has a very male profile, has lingering perceptions of being a bit sexist and let’s face it, isn’t seen as the most glamorous of careers when stacked against the many other options out there. The ‘look’ isn’t up to much either, with most Personal Protective (PPE)…