Author: Debbie

  • PR starts at home!

    PR starts at home!

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    Debbie
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    Have you ever taken a long, hard look at your business – and I don’t mean examine it from a “business” or “financial” perspective, but actually look at your business as your customers see it?

  • Can you monetise PR?

    Can you monetise PR?

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    Debbie
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    “Making Money” – why do we view the phrase as a bit dirty? Maybe it’s down to historic social etiquette, which makes us reluctant to discuss it and to monetise anything we do, positioning cash made as more accident than by design.

  • On the Case

    On the Case

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    Debbie
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    It surprises me how few companies use case studies effectively. Case studies should be one of the most important tools in your marketing kit, primarily because they help make a product or service more realistic, whilst also presenting them in the context of a real-world environment.

  • Awards – Self Indulgent or Opportunity Knocking?

    Awards – Self Indulgent or Opportunity Knocking?

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    Debbie
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    Awards – ‘they’re a waste of time’, ‘fixed’, ‘self-indulgent’, ‘what’s the point’ and ‘they’re just an excuse to flog a few tables and get drunk’ – these are all the comments I have heard over the years about the many industry awards out there, but whilst they probably get more than their fair share of…

  • Here’s to Women in Construction!

    Here’s to Women in Construction!

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    Debbie
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    It was great to see so many women in attendance at the Ground Engineering Awards 2019. In fact, a record number of guests was matched with a record number of women attending, and I was proud to play my part by presenting the Community Engagement Award.

  • Marketing and Sales – Same Thing?

    Marketing and Sales – Same Thing?

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    Debbie
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    It is surprising just how many companies we work with that view marketing and sales as pretty much the same thing. And I suppose at first glance they are – I mean, marketing and sales are functions both aimed at increasing revenue and their synergistic relationship means it is easy to miss the difference between…

  • Don’t put your eggs all in one basket

    Don’t put your eggs all in one basket

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    Debbie
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    With so much of the world’s attention focussed on Social Media – it is all too easy to forget that other channels of communication exist, and some of these may actually be more beneficial to your business and its products and services.

  • Branding & Logo – What’s the connection

    Branding & Logo – What’s the connection

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    Debbie
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    Though we could write pages and pages on the topic, in short blog speak, ‘branding’ is the personality of your business or organisation and encompasses the services it provides. It is the way you want your company viewed and how your target market – your customers – view you.

  • Join the STEM Ambassador programme

    Join the STEM Ambassador programme

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    Debbie
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    I’m proud to have started the process to become a STEM Ambassador. STEM Ambassadors are volunteers from a wide range of science, technology, engineering and mathematics (STEM) related jobs and disciplines across the UK. They offer their time and enthusiasm to help bring STEM subjects to life and demonstrate the value of them in life…

  • What is the price of expertise?

    What is the price of expertise?

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    Debbie
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    Sector specialist or not – is often a dilemma faced by clients on the lookout for a new PR agency – do you go for the ‘industry expert’ or a generalist with a spread of clients across many sectors?

  • Jooce Joins the Big Blue Ocean Cleanup

    Jooce Joins the Big Blue Ocean Cleanup

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    Debbie
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    Jooce Marketing & PR is delighted to be a member of the Ocean Protection Project – Big Blue Ocean Cleanup. The Big Blue Ocean Cleanup is committed to driving positive change towards clean oceans that support all marine wildlife and sustainable living. Its aim is to stop rubbish entering the oceans. Big Blue Ocean Cleanup…