Category: Blog
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Flexible Working Comes of Age
Flexible working has always existed, but it has taken the COVID-19 pandemic to bring the concept to the attention of a lot of businesses, including those within the construction industry. Much of this is down to an old school view that flexible working means employees not working, which reality could not be more wrong.
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The Webinar Comes of Age
If COVID-19 has taught us anything, it is the need for businesses to find new and innovative ways to engage with their clients. With face-to-face meetings a no-go, the webinar has finally come of age; that once staple of academia is now an almost day-to-day tool of many businesses, and if it is not already…
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Marketing in a Post-COVID World
In the grand scheme of things, few businesses can say they have been truly unaffected by the coronavirus, with its affects impacting well beyond simply loss of work. However, just as we have had to simply ‘deal with it” personally from a risk perspective, businesses too have had to adapt from exploring remote working through…
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True Perspective in Uncertain Times…
You really must be living in a cave, cut off from all media not to be engaged to some degree in the evolving crisis that is COVID-19 (Coronavirus) and phrases like ‘new normal’ and ‘uncharted territory’ for once actually do have real meaning. One thing for sure is that we are in uncertain times, with…
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PR starts at home!
Have you ever taken a long, hard look at your business – and I don’t mean examine it from a “business” or “financial” perspective, but actually look at your business as your customers see it?
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On the Case
It surprises me how few companies use case studies effectively. Case studies should be one of the most important tools in your marketing kit, primarily because they help make a product or service more realistic, whilst also presenting them in the context of a real-world environment.